Idoine was born out of dreams and convictions. When we began our research, we wanted to create highly effective organic beauty products that would be enjoyable to use, without compromising our respect for nature, cultivators and all living beings.

Through many years of research and training, in both cosmetology and aromatherapy, and by surrounding ourselves with laboratory experts, Idoine has been able to create formulas perfectly adapted to every skin type. All of our products are free of harmful ingredients that, all too often, are still found in many cosmetic and body care products.

We are proud to now offer three complete lines, in which each product is formulated using organic moringa oil as well as certified organic and therapeutic flower and plant essential oils.

Creating high-quality cosmetic products requires much more than a simple concoction of quality ingredients. The ways in which molecules of plant extracts interact with each other and with the skin must also be considered.

Combining this knowledge with mindfulness of our environmental footprint and of the importance of ingredient traceability is not an easy task. All the more reason that Idoine is proud to offer products that have been conceived, developed and formulated right here in Quebec.

Nicknamed the “Tree of Life” or the “Miracle Tree”, the moringa’s benefits have been studied for millennia in Ayurvedic medicine and philosophy.

Native to arid climates, the moringa tree has developed a resistance to drought. This tenacity gives its oil numerous beneficial properties.

In cosmetology, moringa extract oil is an ally of choice; research has shown it to be particularly effective in skin restoration.

It prevents devitalisation of mature skin, soothes sensitive or itchy skin and modulates sebum production in acne-prone areas of combination skin.

Moringa oil’s high oleic acid content (more than 70% of its composition) makes it one of the best nutrients for the epidermis. Furthermore, it contains over 46 antioxidants and just as many active anti-aging agents.

The moringa contains several amino acids, including isoleucine, leucine, lysine, methionine, phenylalanine, threonine, tryptophan, valine and arginine.

Moringa oil also has a low comedogenic rating, which makes it a precious ally of the epidermis.

Another interesting fact: in some countries, the leaves of the moringa tree are among the most commonly used ingredients in fighting malnutrition, as they contain over 90 vitamins and nutrients, including: 

Vitamins A, B, C, E and K
Calcium
Potassium
Magnesium
Proteins
Omega-3-6-9 (oleic acid)
Amino acids

Idoine sources its moringa oil from plantations that are certified fair trade and organic. Their agricultural practices are environmentally responsible and sustainable and promote soil health as well as natural plant growth rates.

In supporting these plantations, we are actively working to combat malnutrition as well as environmental and human exploitation in developing countries.