Why Idoine chooses essential oils over natural fragrances

At Idoine, each ingredient is carefully chosen: its origin, benefits, safety, and environmental impact. That's why we made a fundamental decision: to use only therapeutic-grade essential oils —and never incorporate fragrances, even those labeled "natural."

But why refuse what seems “natural”? ?

1. A false impression of naturalness

The term "natural fragrance" is often misleading. It can encompass blends of partially processed plant extracts, diluted with solvents, or standardized with synthetic molecules. This lack of transparency makes it difficult to assess their safety, especially for sensitive skin.

2. Essential oils: real active ingredients for the skin

Essential oils aren't just perfumes. They're concentrates of powerful bioactive molecules. Even at very low doses (often less than 1%), their impact on the skin is real : they soothe, purify, tone, repair, or stimulate blood circulation, depending on their molecular profile.

Why deprive yourself of these treasures of effectiveness to integrate a fragrance, even a “natural” one, which provides no skin benefits?

3. A choice guided by transparency and science

Unlike synthetic or natural fragrances, whose composition is often kept secret, essential oils are clearly identified and traceable. We know exactly which molecules they contain—and therefore what effects they will have on your skin. This clarity is essential to guarantee the effectiveness and safety of our treatments.

4. Local and responsible choices

At Idoine, we favor undenatured essential oils, derived from respectful distillation. Some even come from Quebec, such as Labrador tea or balsam poplar , known for its soothing, anti-inflammatory properties and its woody, comforting scent.